LUCIA’S INSPIRATION BEHIND THE SUMMER FLORAL COLLECTION

I am so thrilled to have finally launched my new SS18/2019 collection. It has been a challenge only because I was worried that the floral was a major change for my brand and that the minimalistic colour pallet would be forgotten. I have always been drawn to neutral colours, floral prints and real flowers. They inspire me in so many ways and I knew I had to incorporate it into the Spring/Summer collection.

When I was younger I spent a lot of time with my gran who was always in the garden. If she wasn’t picking flowers, she was planting them. She would always give me these tiny pink roses that she grew in her garden, they have the most incredible fresh, floral smell. When I would leave her house she would always give me flowers to take home, and she still does this to this this day. This influenced me a lot when it came to loving flowers and having that connection.

Designing this collection and selecting the fabric prints wasn’t easy as I am extremely fussy and particular and always ensure that I truly love what I put out there. There are often times that I have to give in because the fashion industry is fierce and if I don’t provide the right colourway, or the correct floral print in this case, I could lose a customer. The prints I selected are a huge representation of who I am, as well as a representation of my customer and what I feel they would love. The fabrics have been sourced from the best suppliers in Durban, whom I know and deal with on a weekly basis. The fabrics have been made from blends of silk, which allow comfort on the skin and, most importantly, are breathable. All the new silhouettes have been inspired from my recent European travels (which I will write about soon) and have either been named after places that have inspired me or people I have met.

I hope that you are loving this collection as much as I do, I know that each of you that follow my brand and wear my clothes will look exceptionally beautiful in any of my pieces.

I would love to hear your thoughts on what you think of my collection! Please leave a comment with your thoughts and what even inspires you on our Instagram post connected to this story.

With Love,

Lucia

Its that time of the year again where we are shooting our new 2019/2020 summer collection!💕We are so excited to share with you the new pieces that are going to be released. Behind the scene pictures and videos will be uploaded to our story today around midday, you won’t want to miss out!💕✨
We love, love, LOVE a good basic💕 They are essential to keep in your wardrobe so you are able to dress them up or down. All our basics have a simple feminine twist which stands out from your average basic T-Shirt. We have you covered with many to choose from! Shop all our basics online at ‪www.shoplucia.co.za 💕🛒
STUDIO JOURNEY💕 It’s been happy year for my little growing business with many exciting changes that have happened within the year, especially now having my own studio
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I had always dreamed of having my own space to work from other then the kitchen, lounge, bedroom and my favourite - the dining room floor! Working at home had its challenges with storing my growing stock. I always had planned to have an office space, but timing was never right and there were never any spaces close to home and close to my seamstress. I never thought I would have a studio space this year, it happened sooner then I could’ve imagined
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Last year July I had a coffee date in the space I work from now, @6stationdrive. I remember sitting at the table, drinking my coffee and looking into the available space. I took down the details and made the enquiry. The space was double the size of what I have now so I knew it wasn’t going to work, but I was curious and had nothing to loose by asking. 7 months later towards the end of February I was planning to do a pop up event for the launch of my summer collection and was looking at venue options
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I remembered the spaces in Station Drive and thought this could be a potential space to have a pop up and launch it on First Thursday, an event I personally enjoyed attending. I enquired again, the pop up was accepted and I was allocated the exact space that I was eyeing out, without even realizing. The space had now been divided into two studio’s, it was perfect. It was a great spot and an opportunity to style it as if it was my own little store
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The pop up was only scheduled to be a few days, but then I got better news and was allowed to hold it down for a month. This would now give me a small insight of what I could potentially have in the future and what I could look forward to. The studio I was allocated was never available after my month was up so I knew that I would sadly have to say goodbye. It was a week before the pop up was ending and I received exciting news. The space I was in had become available and my landlord was thrilled to have me stay, if I wanted to. (continue reading in the comments below👇🏽)
What better way to spend a mid morning out on a rainy day other then a hot coffee and some retail therapy?💕☕️We are open ‪today till 1pm‬ in our studio at @6stationdrive. We have all our accessories for you to choose from as well as all our new exclusive prints in many of our best selling pieces! Come and enjoy some retail therapy in our studio and treat yourself to a well needed coffee too!💕
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Shop our accessory collection online at www.shoplucia.co.za
Our hair accessories truly make the perfect gifts, especially now that the festive season is upon us!💕 We have a few selected packs that are available to purchase online at www.shoplucia.co.za and a greater selection to choose from in our studio @6stationdrive. We also have these little draw string pouches to purchase that we have recycled. They are ideal to keep your hair clips inside while traveling or your jewelry, lipsticks and even your phone cables!💕💍💄📱💅🏼
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We are open ‪this evening‬ ‪from 6pm till 8pm‬ for @firstthursdaysstationdrive. The perfect excuse to come after work to shop and enjoy an evening out!💕
After a busy week filled with markets we are finally back in studio and on the go with the launch of our new collection!💕We are planning to have a collection launch at the end of November in our studio. We will be sharing more details in the weeks to follow. In the meantime it would be so helpful if you could please answer a few questions for us about our launch that we have shared in our stories💕✨