OUR STORY

Lucia Borrelli is the creative director and designer of the Lucia brand. Her experience within the fashion industry and her personal eye for detail adds a unique, understated look and feel to the clothes she creates. Each item, garment or accessory is expertly designed and the utmost care is taken at each stage of production with Lucia being very hands on as she works with her team. The brand has become a favourite with local street style bloggers and influencers having been featured in Glamour Magazine and online.

LUCIA'S STORY

I have always dreamt of designing and creating a clothing range that is unique, classical and feminine. Throughout my life I have been drawn to feminine colours, from blush pinks to nudes. My creative intuition led me to understanding that I had something special to offer, especially in my style of design and preferred colour palette. In 2017 I decided to take the plunge and start โ€œLuciaโ€.

I graduated from Durban University of Technology with a National Diploma in Fashion Design. After completing my diploma, I was fortunate enough to be offered a job at an international surf-wear brand. The experience allowed me to further educate myself about the challenges of the industry, along with truly understanding what it takes to create commercially successful clothing ranges. I worked for the company for five years heading their ladieswear department for part of my time there. I made the difficult decision to work on my brand fulltime and finally give it the TLC it deserves. The challenge of working permanently within the industry and juggling my business was a driving factor in deciding that I needed to channel my talent towards the direction I had been aiming for. A personal brand that encompasses all that I hold dear creatively, including a hint of luxury, fine craftsmanship and a stylish touch or two that embodies the ideal Lucia client.

Travelling and exploring is close to my heart, it inspires me alongside being able to work with amazing creatives, business people, my incredibly supportive family and friends that have all helped me get Lucia to where it is today as it continues to grow. My travelling has afforded me the opportunity to seek out new trends and to connect with my love for fashion. From the cobbled streets of Italy to the fast-paced sidewalks of New York my eyes are always set on the inspiration I can translate into new designs for my brand.

My team and I take great pride in creating locally designed clothing and I aim to give women an extremely feminine, luxurious experience when wearing my garments. Our colour pallet is very specific, yet very feminine. All the styles are named after important women who inspire me on a daily bases and who have moulded me into the person that I am today.

We would love to hear from you, feel free to get in contact with us via our contact us page or via email.

Shop our Poppy Fur Coat now exclusively at @shopadelecatherine ๐Ÿ’• Their Durban based Kloof store is an inspired space with some of South Africaโ€™s most beautiful brands available including art from @victoria_verbaan_style. They have two Johannesburg stores in the Bluebird Shopping Centre and in Village Green. Get your Lucia fix. Stock is limited. Happy browsing!๐Ÿ’•
HAPPY WOMANS DAY!๐Ÿ’• To celebrate you and the strong, incredible and beautiful woman you are, we are giving you 20% OFF your online purchase untill Sunday๐Ÿ’• Use our discount code: WOMANSDAY to qualify for your discount!๐Ÿ’•๐Ÿ›’ Shop away at www.shoplucia.co.za to treat yourself this Womanโ€™s Day!
Get 20% OFF your online purchase from today untill Sunday in honor of Womanโ€™s Day Weekend!๐Ÿ’• Use our discount code: WOMANSDAY to qualify for your discount!๐Ÿ’•๐Ÿ›’ Shop away at www.shoplucia.co.za to spoil yourself or for any special woman in your life โœจ
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Featured is our Lilly Long Sleeve styled with a little sparkle in the form of our Sicily Skirt
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Photographer @seanlaurenzphoto | Model @paigeivanabehn | MUAH @thedurbanmakeupartist
Ladies, we have some exciting news!๐Ÿ’• In honor of Womanโ€™s Day Weekend, we will be giving you a discount code on all our pieces that are on our online store, starting from tomorrow! We will be restocking a few pieces that you have all been asking for!๐Ÿ’•๐Ÿ›’๐Ÿ›
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Ps. How beautiful are these Peonies from @gardengateflorist_durban? We have been fully obsessed!๐ŸŒธ
Our Rose Ruffle long sleeve is a perennial favourite with customers๐Ÿ’• It reinvents a simple long sleeve into a top for all occasions. Its versatility knows no bounds and its comfort makes it an absolute wardrobe must-have!๐Ÿ’• Pair it with our Blossom Pants for an effortlessly chic look๐Ÿ’•
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Purchase both these pieces today at @iheartmarket or online at www.shoplucia.co.za ๐Ÿ›Please also note that the location of the market has changed to the Kings Park Stadium. All info in todayโ€™s story!
Dramatic sleeve detailing makes the Luelle Blossom Top a beautiful trans-seasonal piece ๐Ÿ’• Itโ€™s fresh and interesting yet with a classic silhouette. Want to try it on? Visit our studio at @6stationdrive or view it online at www.shoplucia.co.za ๐Ÿ›
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Photographer @seanlaurenzphoto | Model @paigeivanabehn | MUAH @thedurbanmakeupartist