OUR STORY

Lucia Borrelli is the creative director and designer of the Lucia brand. Her experience within the fashion industry and her personal eye for detail adds a unique, understated look and feel to the clothes she creates. Each item, garment or accessory is expertly designed and the utmost care is taken at each stage of production with Lucia being very hands on as she works with her team. The brand has become a favourite with local street style bloggers and influencers having been featured in Glamour Magazine and online.

LUCIA'S STORY

I have always dreamt of designing and creating a clothing range that is unique, classical and feminine. Throughout my life I have been drawn to feminine colours, from blush pinks to nudes. My creative intuition led me to understanding that I had something special to offer, especially in my style of design and preferred colour palette. In 2017 I decided to take the plunge and start “Lucia”.

I graduated from Durban University of Technology with a National Diploma in Fashion Design. After completing my diploma, I was fortunate enough to be offered a job at an international surf-wear brand. The experience allowed me to further educate myself about the challenges of the industry, along with truly understanding what it takes to create commercially successful clothing ranges. I worked for the company for five years heading their ladieswear department for part of my time there. I made the difficult decision to work on my brand fulltime and finally give it the TLC it deserves. The challenge of working permanently within the industry and juggling my business was a driving factor in deciding that I needed to channel my talent towards the direction I had been aiming for. A personal brand that encompasses all that I hold dear creatively, including a hint of luxury, fine craftsmanship and a stylish touch or two that embodies the ideal Lucia client.

Travelling and exploring is close to my heart, it inspires me alongside being able to work with amazing creatives, business people, my incredibly supportive family and friends that have all helped me get Lucia to where it is today as it continues to grow. My travelling has afforded me the opportunity to seek out new trends and to connect with my love for fashion. From the cobbled streets of Italy to the fast-paced sidewalks of New York my eyes are always set on the inspiration I can translate into new designs for my brand.

My team and I take great pride in creating locally designed clothing and I aim to give women an extremely feminine, luxurious experience when wearing my garments. Our colour pallet is very specific, yet very feminine. All the styles are named after important women who inspire me on a daily bases and who have moulded me into the person that I am today.

We would love to hear from you, feel free to get in contact with us via our contact us page or via email.

Options are endless with our hair accessory selection!💕 You can choose from a handful of exclusive sets that fit your personality and choice of style. We have a selection available in studio this weekend as well as on our online store for those of you who are not able to visit our studio today or tomorrow💕 Shop the collection at www.shoplucia.co.za
We can feel the weekend creeping apon us again and we couldn’t be more thrilled!💕Come visit our studio this weekend we are open on Saturday and Sunday from 9.30am-1pm at @6stationdrive💕
The end of the year is approaching and so is our new collection!💕 We are finalizing our new styles and working on the perfect fits. We will be releasing them so so soon and we just can’t wait to share💕
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P.S. If you don’t know already, we have also been busy preparing for the @thechristmasfairfund at the end of this month. It takes place on the 30th & ‪31st October‬ at the @collisheen_estate from 9am-5pm‬ on both days. Our studio will be closed that week (29th October - 3rd November) due to preparation and trading. Although don’t forget that @iheartmarket will be that Saturday too, the 2nd of November so we will see you then. Till then, our studio is open daily, Tuesday - Sunday ‪from 9.30am-1pm at @6stationdrive 💕‬
Ohhh isn’t this the absolute truth!💕 We have just restocked our online store with 5 new limited hair accessory sets! They are truly beautiful. These new additions to our collection are limited and there is only 1 of each set! Happy Saturday shopping💕
It was so lovely to be apart of this beautiful yet edgy bridal shoot that took place a few weeks ago!💕 We are finally able to share these divine images for you all to see. Our Poppy Fur Coat was such a highlighted piece in this bridal shoot and we couldn’t be more obsessed with it!💕She is the most perfect statement piece. Swipe left to see a few of the gorgeous images and view our stories to see the full bridal shoot💍✨💕
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Wedding Coordination & Floral Decor Design @emilylockhartweddings | Venue @penwarnfarmlodge | Photographer @katemartensphotography | Hair & Makeup @Hitchedhairandmakeup | Models @emmabethdevone & @niko_kirkinis | Decor Hire @the_weddingtable, @blomme & @tableandco_za | Cakes & Macarons @cakelabsa & @decadentdani | Wedding Dress & Suit designer @sadiebosworthatelier & @suitsnstuff | Stationary Design @indogo_and_ivory_designs | Jewellery Design @kathleenbarryaccessories
Its @iheartmarket today!💕 Can you believe it? Time is flying and before you know it, the Christmas markets in December will be sneaking apon us! Come shop our collection today at I Heart Markets new home at @thehaystorevenue 💕We will be trading from 9am – 2pm and will have our clothing, hair ties and basket bags available!🛒