OUR STORY

Lucia Borrelli is the creative director and designer of the Lucia brand. Her experience within the fashion industry and her personal eye for detail adds a unique, understated look and feel to the clothes she creates. Each item, garment or accessory is expertly designed and the utmost care is taken at each stage of production with Lucia being very hands on as she works with her team. The brand has become a favourite with local street style bloggers and influencers having been featured in Glamour Magazine and online.

LUCIA'S STORY

I have always dreamt of designing and creating a clothing range that is unique, classical and feminine. Throughout my life I have been drawn to feminine colours, from blush pinks to nudes. My creative intuition led me to understanding that I had something special to offer, especially in my style of design and preferred colour palette. In 2017 I decided to take the plunge and start “Lucia”.

I graduated from Durban University of Technology with a National Diploma in Fashion Design. After completing my diploma, I was fortunate enough to be offered a job at an international surf-wear brand. The experience allowed me to further educate myself about the challenges of the industry, along with truly understanding what it takes to create commercially successful clothing ranges. I worked for the company for five years heading their ladieswear department for part of my time there. I made the difficult decision to work on my brand fulltime and finally give it the TLC it deserves. The challenge of working permanently within the industry and juggling my business was a driving factor in deciding that I needed to channel my talent towards the direction I had been aiming for. A personal brand that encompasses all that I hold dear creatively, including a hint of luxury, fine craftsmanship and a stylish touch or two that embodies the ideal Lucia client.

Travelling and exploring is close to my heart, it inspires me alongside being able to work with amazing creatives, business people, my incredibly supportive family and friends that have all helped me get Lucia to where it is today as it continues to grow. My travelling has afforded me the opportunity to seek out new trends and to connect with my love for fashion. From the cobbled streets of Italy to the fast-paced sidewalks of New York my eyes are always set on the inspiration I can translate into new designs for my brand.

My team and I take great pride in creating locally designed clothing and I aim to give women an extremely feminine, luxurious experience when wearing my garments. Our colour pallet is very specific, yet very feminine. All the styles are named after important women who inspire me on a daily bases and who have moulded me into the person that I am today.

We would love to hear from you, feel free to get in contact with us via our contact us page or via email.

Its that time of the year again where we are shooting our new 2019/2020 summer collection!💕We are so excited to share with you the new pieces that are going to be released. Behind the scene pictures and videos will be uploaded to our story today around midday, you won’t want to miss out!💕✨
We love, love, LOVE a good basic💕 They are essential to keep in your wardrobe so you are able to dress them up or down. All our basics have a simple feminine twist which stands out from your average basic T-Shirt. We have you covered with many to choose from! Shop all our basics online at ‪www.shoplucia.co.za 💕🛒
STUDIO JOURNEY💕 It’s been happy year for my little growing business with many exciting changes that have happened within the year, especially now having my own studio
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I had always dreamed of having my own space to work from other then the kitchen, lounge, bedroom and my favourite - the dining room floor! Working at home had its challenges with storing my growing stock. I always had planned to have an office space, but timing was never right and there were never any spaces close to home and close to my seamstress. I never thought I would have a studio space this year, it happened sooner then I could’ve imagined
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Last year July I had a coffee date in the space I work from now, @6stationdrive. I remember sitting at the table, drinking my coffee and looking into the available space. I took down the details and made the enquiry. The space was double the size of what I have now so I knew it wasn’t going to work, but I was curious and had nothing to loose by asking. 7 months later towards the end of February I was planning to do a pop up event for the launch of my summer collection and was looking at venue options
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I remembered the spaces in Station Drive and thought this could be a potential space to have a pop up and launch it on First Thursday, an event I personally enjoyed attending. I enquired again, the pop up was accepted and I was allocated the exact space that I was eyeing out, without even realizing. The space had now been divided into two studio’s, it was perfect. It was a great spot and an opportunity to style it as if it was my own little store
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The pop up was only scheduled to be a few days, but then I got better news and was allowed to hold it down for a month. This would now give me a small insight of what I could potentially have in the future and what I could look forward to. The studio I was allocated was never available after my month was up so I knew that I would sadly have to say goodbye. It was a week before the pop up was ending and I received exciting news. The space I was in had become available and my landlord was thrilled to have me stay, if I wanted to. (continue reading in the comments below👇🏽)
What better way to spend a mid morning out on a rainy day other then a hot coffee and some retail therapy?💕☕️We are open ‪today till 1pm‬ in our studio at @6stationdrive. We have all our accessories for you to choose from as well as all our new exclusive prints in many of our best selling pieces! Come and enjoy some retail therapy in our studio and treat yourself to a well needed coffee too!💕
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Shop our accessory collection online at www.shoplucia.co.za
Our hair accessories truly make the perfect gifts, especially now that the festive season is upon us!💕 We have a few selected packs that are available to purchase online at www.shoplucia.co.za and a greater selection to choose from in our studio @6stationdrive. We also have these little draw string pouches to purchase that we have recycled. They are ideal to keep your hair clips inside while traveling or your jewelry, lipsticks and even your phone cables!💕💍💄📱💅🏼
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We are open ‪this evening‬ ‪from 6pm till 8pm‬ for @firstthursdaysstationdrive. The perfect excuse to come after work to shop and enjoy an evening out!💕
After a busy week filled with markets we are finally back in studio and on the go with the launch of our new collection!💕We are planning to have a collection launch at the end of November in our studio. We will be sharing more details in the weeks to follow. In the meantime it would be so helpful if you could please answer a few questions for us about our launch that we have shared in our stories💕✨