NEW ARRIVALS
WELCOME TO LUCIA
INSPIRING FEMININE LUXURY
Lucia is a proudly South African womenswear brand, inspired by Lucia’s Italian and South African heritage. Our exclusive European prints are made in limited quantities by a small, skilled team in Durban, South Africa, so you’ll always feel one of a kind when wearing Lucia.
LOVED BY YOU
What Our Customers Say
Let customers speak for us
Just love this dress, makes me feel lovely. Thank you ladies
Just as stunning as the Winter Lucia dress, but perfect for Summer! Fun, bright and beautiful, this dress is a winner
I love everything about this dress! The fabric the pattern and the fit is just perfection! This is my second dress in this style and I am such a huge fan! I was beyond happy when I saw that this dress was made in the Amalfi Bloom print! And it did not disappoint, it is even more beautiful in person 💛
I just adore the colour of this top and the pretty feminine frill detailing is just everything and more! Forever a Lucia fan! You can never go wrong with any of their pieces. Such beautiful high quality pieces 🤍
Most probably one of my favourite dresses - beautiful, comfortable and the pattern is absolutely gorgeous!
Beautiful dress, just a little too big as a small. Please consider bringing out an XS.
What a beautiful dress! Absolutely love it! The fabric is soft and excellent quality.
Thank you Lucia for going out of your way to make the whole shopping experience special with the dress being delivered in the most gorgeous tote bag and with a lovely scrunchie.
I would definitely recommend your shop and will be buying more 🥰
Outstanding!! You've outdone yourself once again. Thank you for my gorgeous dress ♡ Such a beautiful style and the print is to die for. So unbelievably happy! 😍 15/10!
Lucia has the most beautiful clothing and she not only offers the most magnificent patterns and colours in terms of fabric, but the garments are so incredibly well made 🩷 I ordered the Kelly dress from the new spring collection and it is so comfortable to wear, and I received so many compliments when wearing it 🥰 I can’t wait to order my next piece 🩷 It is also a local brand which is so special and important to support! The garments are made in small batches which makes them even more special and exclusive 🌸 Thank you so much, Lucia! Xxx
Such a stunning, vibrant summer dress and fabulous quality. Cannot wait to start wearing it.
Girl, like WOW! Is this not THE MOST BEAUTIFUL, well-made and comfortable dress I have ever owned?! 😭 I literally just received it and put it on and, seriously, I mean it when I say I want to sell all my other dresses just to have your stuff in my cupboard!
The way it’s made feels like a formal dress, in the sense that it sits so perfectly on the body and hugs all the right areas. It’s SO flattering and just feels incredibly well made and comfortable at the same time.
Well done! 💕
The dress fits like a dream! So flattering and the colours have stolen my heart. Thank you so so much!!
This set is gorgeous! The fabric is beautiful and soft and it fits me perfectly!
This is my second print in the same dress style. I love the vibrant colours and the easy, feminine fit.
I don’t want to take this set off!! So comfy, so pretty.
THE LUCIA COMMUNITY
Styled by You
BEHIND THE BRAND
Ciao, I’m Lucia
I’m the creative director and designer behind Lucia. After studying fashion design at Durban University of Technology and heading the ladieswear division of an international surfwear brand, I launched Lucia in 2017 with one dream: to create feminine pieces that make women feel beautiful.
Every collection starts with a print or fabric I fall in love with. With a personal eye for detail, I design each piece with care and stay hands-on through every stage of production, working closely with my small, invaluable team here in Durban.
It means the world to me that Lucia has become a favourite amongst many women across South Africa and abroad. Thank you for being part of the Lucia community.
BESTSELLERS
Most Loved Lucia Pieces
STYLED BY LUCIA
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