Lucia wanted to start her own business from the minute she knew she wanted to be a fashion designer, but she knew that experience in the fashion industry was extremely important. After graduating from the Durban University of Technology with a National Diploma in Fashion Design, Lucia was fortunate enough to be offered a job at an international surf-wear brand. She worked for the company for five years, heading their ladieswear department for most of her time there. The experience that Lucia gained while working in the fashion industry allowed her to further educate herself about the challenges of the industry, along with truly understanding what it takes to create commercially successful clothing ranges.

Travelling and exploring is close to Lucia’s heart, and is an inspiration for many of her collections. During her travels, she has been afforded the opportunity to seek out new trends and to connect with her true love for fashion. From the cobbled streets of Italy, to the fast-paced sidewalks of New York, to the trendiest streets of Japan, her eyes are always set on the inspiration she can translate into new designs for Lucia. She is also truly inspired by working with amazing creatives and businesswomen, as well as her incredibly supportive family and friends that have motivated her to grow the “Lucia” brand to where it is today.

In 2018, Lucia decided to leave the corporate world and work on her business fulltime. The challenge of working permanently within the industry and juggling her new business was a driving factor in deciding to channel her talent in the direction she had always been dreaming about. “Lucia” is a personal brand that encompasses all that she holds dear creatively, including luxury, fine craftsmanship and a stylish touch or two that embodies the ideal Lucia client.

Lucia and her team take great pride in creating locally designed clothing and her aim is to give women an extremely feminine, luxurious experience when wearing any Lucia garment. The colour palette within the Lucia brand is very specific, yet overwhelmingly feminine. Many of the garment styles across Lucia’s collection are named after important women and places that have inspired Lucia personally and who have moulded her into the person that she is today.